12A – Figuring Out Buyer Behavior No. 1

Interview 1:

I choose to interview mt roommate Trevor and his girlfriend, because they are students here at the University of Florida, and go out to eat a lot in the surrounding area. They said they do not like paper straws and would definitely consider going to other business that offer better solutions. They did say they do not care as much for when they are drinking sodas or water because they just don’t use a straw but for stuff like milkshakes, they do care. They said they get their information for restaurants to eat from google and yelp.

Interview 2:

I interviewed my friend Ashley, because she is also a student here at the University of Florida. She gets iced coffee everyday from Starbucks or Dunkin, and she said that she feels she needs a straw for her drinks because she is used to it and now it just feels right. She goes pretty much evenly between the two places and occasionally other local place, but said if one offered a better solution then she would definitely consider going there more often. She said she goes by word of mouth when finding and trying new coffee places.

Interview 3:

I interviewed one of the brothers in my business fraternity named Brianna. She is also a student here at the University of Florida, and I chose her because she gets boba tea multiple times a week. The said that the paper straws do not work because they can’t even suck up the boba balls in the tea, and said she would choose a place with better alternatives then paper straws. She said she goes mostly by word of mouth or even just by walking by when finding new boba places to go to.

Conclusion:

I found that in the segment of college kids here at UF, many of them eat out a lot, and went to places for coffee and tea frequently. This demographic would be a big portion of potential customers, due to them going to restaurants and places that will use my alternative straw products.